About Me

I am an independent Search marketing consultant based in Paris, France. I was born in Spain and educated in the UK at Masters (MSc) level, where I lived for 10 years.

I have been creating websites since 1998, although I began to focus deeply into search engine strategies and internet marketing around 2003.

I have carried out online marketing strategic consultancy for small and medium enterprises, including my current employer: the British Council.

My first serious web project

My first serious job interacting with online project work was back in 1998 after graduating from my first degree (BSc) and began working for the UK's cultural relations organisation. I had been studying some HTML and CSS so I was asked to manage the technical development of a large scale Intranet platform called 'Welcome to the UK'. The job itself was challenging but very exciting: information architecture and usability, web data modelling, functionality-based javascript, website mapping and information flow management.

By the time the project was completed, I was hooked! I knew I wanted to develop websites and learn as much as possible about how to make the best of a website by focusing on user experience, customer needs and journeys and goals-driven development.

Moved to France

Five years of project management experience later, I found myself managing the online presence for the same organisation in France, where I am now able to report on a track record of online success for the organisation through the implementation of successful search engine strategies.

The France website has become one of the most successful website in the entiere network, not only because of KPIs (key performance indicators) reporting that traffic levels are amongst the highest, but also that the traffic is qualified, web analytics reports are detailed and aim to aid decision-making and the website responds to your user needs as recent surveys suggest.

My Internet Marketing Consultancy

Those 10 years of professional experience in web project management have provided me with a varied range of skills ranging from technical, marketing and project management.

I have however decided to start up my own consultancy to help small and medium sized businesses develop their online presence via search engine marketing strategies.

Whether you a one-off technical solution or more, widely speaking, full online marketing consultancy and advice for your business, I can help.

The important thing to note is that my work is goal-driven. So I focus on targeted results not on meaningless traffic measurements like site visitors, or sessions.

Available for freelance work

I am available for contractual work throughout Europe. Although I live in Paris, I can be available for Freelance work practically everywhere in Europe so long as you are able to provide me with at least two weeks notice before requesting any work.

Why should you request my freelance services ?

 

• I have extensive experience in internet work so I am able to advise on the most suitable solution for your business model.
• My technical background as a web developer enables me to understand the technical barriers of your website's indexability and visibility.
• I am passional about my work and this obviously has an effect on the quality of the work I deliver.
• My work meets the requirements established by the W3C : work based on standards-compliant technologies.
• I do not believe in 'one size fits all' because every client is different and has unique needs, so my client approach is always custom-built.
• My SEO services are personal, investigative and results-driven. i focus on business performance results and not just on traffic levels or page views.
• I can offer you an all-round service: a tailored internet strategy for your business as opposed to an mere ad-hoc solution.
• I typically spend about 15 hours a week reading blogs, forums and learning resources in order to keep abreast of developments in SEO. That ongoing acquired knowledge is directly pass onto my clients' project in the form of ROI (return-on-investment).

Customer involvement into the SEO project

My approach is to have involvement from the client at every level of the project life cycle. If the client is keen to learn what SEO is really about, I am more than happy to explain every process in detail throughout the project life-cycle. The reason for this is clear: a client educated in SEO methodology highly contributes to the earlier sucess of the project.

I understand that this is of course not always possible. Some clientes require the work to be done without having to be too involved. Whatever the degree of involvement you want to have into an SEO project I will be happy to oblige.

Typical approach to SEO project management

My common approach is to meet with the customer and have an initial discussion to learn about their business, what they want to achieve and available resources. I answer all questions and doubts about SEO and explain the various steps into the future project.

Once I have all the requirements, I will study your business model and leverage it against market competition, your brand positioning in your market area, the possible threats and opportunities. I will put all this into perspective and propose a practical strategy for your business success in the form of an e-marketing plan.

My proposed strategy and action plans and control mechanisms will be explained to you in detail. At every level of the campaign, I will provide you with business performance reports that will help understand trends in your customer requests channels, business output and sales fluctuations.

How can you get in touch?

Please fill out my brief online contact form. I will provide you with a rough estimate within 24 hours, or call me on +33 (0)6.33.58.80.43 to discuss your needs.