This is David's Search Marketing blog
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crack the nut!

As we know search engine result pages are different from one location to another even for queries using exactly the same terms. ‘Alquiler de coche Sevilla’ (rental car in Seville) would return substantially different results for someone based in Birmingham (UK) than from someone in Montpellier (France).  The paid areas of the SERPs will be [...]

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Le Web Paris 2010

June 2, 2010

I am on the participants list for ‘LeWeb’ 2010!
LeWeb event in Paris is one of the biggest Internet events in Europe. It has been selling out every year for the last 6 years with 2500 participants in 2009. It is aimed at all enthusiasts who take a deep interest in the web, web technologies, [...]

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Old sites may retain high value of SEO

April 28, 2010

You may leverage the reach and impact of your original and valuable new content by hosting it in an old website instead of setting up an ad-hoc site for it. In SEO terms, old sites are 5 years old or over (1). Google disproportionately values content hosted on old sites. This translates into higher ranking [...]

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Five takeaways from SES London 2010

April 3, 2010

…I have only just found time to go through my few scribbles and notes taken during the conference and the various speaker’s slides. I have managed to pull out my five top takeaways from the event: conversion rate optimisation, better analytics, link building, keyword research…

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Expenditure on Social media not quite taking off yet

February 12, 2010

There are clear signs that the social media phenomenon is growing in popularity. Everyone talks about it lately, want to know a bit more about how to get involved, learn new techniques and see whether there is something really there for them and their business. The term ’social media’ is therefore being used a [...]

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Tired of the ’seo is dead’ thing

February 12, 2010

By now, you will have read or heard the news on the Internet: ‘SEO is dead’… the whole fad has made some people freak out a bit, particularly those who are not into SEO but directly touched by it: clients, friends who work in sales, affiliates, work colleagues: they have been asking me if they [...]

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Website Information Architecture methods

January 23, 2010

What is your preferred approach to information architecture…? assuming your are given the task to re-organise content on a considerably large site, you have to take your preferred approach to organising all the information, categorise it and present it in a logical manner. From experience, having worked on many complex web projects, it can make [...]

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dos and donts from the International Search Summit 2009

December 6, 2009

If you want your SEO strategies to work you should avoid translating keywords. Every language needs to be treated separately and specific keyword research needs to be carried out for every one of them.

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My top 10 takeaways from SEOMoz Pro Training seminar London 2009

November 10, 2009

Wow, what a couple of action-packed days!

SEOMoz Pro training seminar is an annual advanced SEO training event organised by SEOMoz. The event ran in London for first time this year, in partnership with Distilled, a London-based search marketing agency.

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meta-tags fuzz

October 18, 2009

Despite the fact that keywords meta-tags have lost credibility as a search engine ranking factor quite some time ago, there is quite a bit of buzz on the subject lately. Matt Cutts, Head of web spam at Google has reiterated publicly once again, that the Googlebot ignores keywords embeded into the meta keywords elements of [...]

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